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Our Story

Great lashes, irritated eyes

I fell in love with professionally applied, stunning lash extensions that I used to wear daily, until suddenly, after 6 months of regular wear, out of nowhere my eyes started getting incredibly irritated. I had no idea what had caused it, but all of a sudden I had an allergic reaction to them!
Within 24hours, I had extremely swollen eye lids, pained, puffy eyes and the itchiness was unbearable! I loved the look of long lashes, but I had to get my lashes taken off and instantly, my eyes started to feel better.

I knew there had to be an alternative to the current glues on the market that would work with my skin.
— LASH IT founder

Glues, tools and lashes picked with care

I researched far and wide for glue and lashes that would be non-irritating. I learnt so much about allergy-free products along the way and eventually found a lash extension glue that claimed to be non-irritating. Finally!
It then took weeks to find a lash technician that was willing to use the lash glue I had brought into their salon. Not an easy task - due to their health and safety policies, most lash technicians were unwilling to do my lashes with my glue.

After finding my ideal glue the struggle continued.
— LASH IT founder

The excitement returned,
as did the irritation

When I finally got to see a professional technician who was happy to let my try this supposedly non-irritating glue, I was so excited! The technician applied my lashes carefully and told me that allergic reactions to lash glue and extensions has become a widespread issue. The result looked great, I loved my set of hybrids, staring into the mirror any chance I got.
But over night, discomfort and itchiness returned. I woke up in agony, returning back to the salon to have the lashes removed. After a hospital visit and prescription of steroid medication there I was once again no lashes.

Sadly it was back to square one for me and my sensitive skin
— LASH IT founder

There has to be a way

I was devastated and kept thinking - there has to be a way to get long, stunning lashes that don’t affect or irritate me.

So after a lot of testing (and a few more uncomfortable hospital visits) I finally found the perfect glue! I was once again on a week-long waitlist for an appointment with a lash technician willing to use my glue, when I thought “I can do this myself. I know I can find a DIY method!” And so…. LASH IT your way was born.

I now have lash extensions as often as I like and whenever I like MY Way. And so can you, with our signature LASH IT your way kit I’m so excited to share with you all!

My sensitive skin was the real impetus that I needed to create LASH IT your way.
— LASH IT founder